Planning a new event for your non-profit is paramount to its success. Recognize first that regardless of the size and the success of similar events by other organizations, first-time events come with both financial and reputational risk. Thus, before committing your organization to take on a new event, it is important to think about several things in an objective manner. Here is a non-exhaustive list of five things I want clients to have thought about in the preliminary planning stages of a new event.